The shows we've built.
So far.
How Studio Taxi builds audiences for different voices.
Baesharam
Four friends. Unfiltered conversations. No life lessons.
- Full pre-production, production and post-production.
- Content strategy for social and platform growth.
- Weekly episode turnaround, published across platforms.
- Reels and short-form clips, optimised per platform.
- Thumbnail design for every episode and clip.
- Distribution and publishing across all platforms.
The Bet
Nobody was making content for Gen Z girlfriends having real, unfiltered conversations. Totalis launched Baesharam from zero to fill the gap. The production quality is what brought clients to Studio Taxi.
June 2024 → Mar 2026
21K subscribers
From zero
Weekly cadence
Two content tracks running in parallel. Timeless guest conversations that compound, and topical all-girls episodes that ride the moment. The mix keeps the algorithm fed while the back catalog grows.
- Pre-production support for all guests — research and briefing.
- Content strategy for social and platform growth.
- Full post-production. Edit, colour, and audio mastering.
- 6 reels per episode.
- 2 carousels per episode for social.
- Distribution and publishing across platforms.
Repositioned visual identity for a wider age range. Same host, sharper signal, broader audience.
THE PROBLEM STATEMENT
Inconsistent posting. Plateaued at 43K. Good conversations dying in 20-hour editing cycles. The host was burning out trying to clip, post, and optimize, all while recording.
June, Dec 2025
Doubled since we started
Editing reels like short stories, with a clear arc and a payoff, pushed both engagement and views. The format earns the watch time, not the topic alone.
"I came in from AI editing and micromanaging freelancers. With Studio Taxi, I just wait for the outcome and give feedback. That's let me focus on my actual job: collecting leads and converting them."
"They get the nuances and the trends, and they're empathetic. If I want a piece because it represents me on my page, it doesn't get rejected just because views might be lower. It's not only about views, it's about personality too."
I get the video well in advance before it has to go up. No stressing, no last-minute panic. Even same-day edits get done immediately."
Connecting the Dots
Finance and economics, made watchable. Farzin Irani simplifies complex ideas without dumbing them down.
- Full production. Recording setup, edit, post, graphics.
- Hook-first structure. Preview the sharpest moments before the deep dive.
- Strategic pacing for complex concepts.
- 2 episodes per month, plus 8 to 10 educational clips per episode.
- YouTube long-form (2hr+) and Instagram explainers (60 to 90 sec).
The Bet
Finance content dies in 60 seconds. Either too shallow to be useful or too dense to hold attention. Could long-form depth actually win in a short-form world?
vs 4 min YouTube benchmark
Compound depth
Built from zero
Long-form is winning. When the conversation is sharp and the production earns trust, audiences will stay for the full sit-down, not just a clip.
Mumbai's cultural conversations, unscripted. Production started April 2026. Case study coming soon.
Growth isn't random.
It's systematic.
Results compound. The system below is what makes them compound. Five phases, repeating loop, every show we run.
-
01
Discovery
We sit with the voice. Who you are, who you're for, what the show has to do that nothing else does.
- Voice + positioning workshop
- Audience & competitive scan
- Show thesis, written down
-
02
Strategy
The operating plan. Formats, cadence, guest pipeline, what success looks like at month 3 and month 12.
- Format and episode architecture
- Publishing cadence, per platform
- North-star and leading metrics
-
03
Production
The craft layer. We bring the team and the kit so each episode looks, sounds and edits like it cost ten times what it did.
- Pre-production & guest briefs
- Studio capture, multi-cam, broadcast audio
- Edit, colour, sound master
-
04
Distribution
Native to every platform. Cut, not cropped. The right asset, in the right shape, at the right moment.
- Reels & shorts, optimised per surface
- Thumbnails, copy, packaging
- Publishing across YouTube, IG, Spotify
-
05
Iteration
Read the signal, not the noise. We tune format, hooks and cadence on what the audience is telling us, every cycle.
- Weekly performance review
- Hook & format experiments
- Compounding feedback into Phase 02